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Solar
Protective Factory launches Sun-Protection Superstore Website
This
Shirt is more than a Novelty T Shirt
(Madison,
WI) –
Today,
SPF® announces its new online Internet Sun-Protection Superstore,
(www.SPFstore.com),
carrying a full range of sun-protective clothing and accessories for
men, women and children. The new website features only the
highest quality UV rated clothing and the most innovative sun
protection accessories found anywhere on the web. This site also
serves as an important information resource for tips, facts and
reports on issues in sun protection.
There
is also an SPF blog where scientists, the medical community and the
public can view commentary on the latest information and technology
in sun protection as well as making their own comments and inquiries
at www.UVindex.blogspot.com
Seared
into the American iconography by the likes of James Dean and Marlon
Brando, the cotton T-shirt has become the cool, casual choice of
comfort for many millions of Americans. More than 1.5 billion
T-shirts are sold annually in the US (that’s just under 48 a
second!), yet millions of Americans are unaware that these trusty
garments allow dangerous doses of UV through to their skin –
unknowingly increasing their chances of developing skin cancer.
“It
looks like a T-shirt and feels like a T-shirt, but when it comes to
blocking the sun’s dangerous rays, it’s more like a coat of
armor,” says Co-Founder, Terry Breese.
A
typical 100 % cotton T-shirt has a sun protection rating of only SPF
6, well below the recommended level of SPF 15. Developed by the
Solar
Protective Factory,
SPF®’s T-shirts are made from 100% premium, breathable cotton
and are the only 100% cotton shirts certified by independent
laboratory tests to exceed both AATCC and ASTM standards (the U.S
testing and labeling organizations) and earn a UV protection rating
of UPF 40-50+, the highest possible. This protection isn’t
fleeting either. The T-shirts must pass a full-spectrum UV test
for both UVA and UVB after being subjected to 40 home
launderings and over 4 days of constant UV bombardment.
No other countries’ testing standards can claim to be as rigorous
or as thorough.
Less
expensive than most of the ordinary cotton shirts sold by brand-name
clothing companies, while blocking over 97% of UV rays, these SPF®
T-shirts will revolutionize sun-protection with affordability.
The
United Nations has estimated that 60,000 people died worldwide last
year from overexposure to the sun. In America, one person dies
every hour, of every day from melanoma skin cancer. Over the last
five years, more than five million Americans have been diagnosed with
skin cancer. Most of the sun damage (80%) occurs before age 18.
By wearing sun-protective clothing, especially starting at a young
age, it may now be possible for hundreds of thousands of people to
lower their risks of developing skin cancer.
About
Solar Protective Factory
The
break-through technology that the Solar Protective Factory developed
in the early nineties that enabled many synthetic fabrics to block up
to 99.9% of UVA and UVB led to NASA adopting SPF fabrics for their
sun-space suits for children. These protective suits allowed
children with severe UV allergies to go out in the sun safely for the
first time in their lives.
Products
made from this family of UV protective fabrics are available as
Solarweave® and Solarknit® in a wide variety of styles.
Companies such as Nike®, Reebok®, Liz Claiborne® and
Sportif® have used SPF® fabrics for their apparel, headwear,
swimwear, tents and umbrellas.
Media
Contact:
Terry
Breese
916.436.8869
terrybreese@starstream.net
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